
Co-Founder · DevOps Leader · Builder
Building the infrastructure behind billion-impression platforms & decentralized networks
From managing enterprise IT operations in humanitarian conflict zones to co-founding a Web3 DePIN company and leading DevOps for platforms serving over a billion daily impressions — I build systems that scale, stay resilient, and deliver measurable impact.
With an MBA, a foundation in data analytics, and hands-on experience across six countries, I've evolved from sysadmin to co-founder — gaining a full-spectrum understanding of technology, business, and execution. I don't just operate infrastructure; I architect scalable systems that transform complexity into competitive advantage. Whether automating high-throughput ad platforms, designing decentralized node networks, or translating raw data into strategic decisions — I operate at the intersection of infrastructure, intelligence, and real-world impact.
Co-founded a decentralized physical infrastructure (DePIN) company building AI-powered systems on a distributed global node network. UpRock enables decentralized web research, data collection, and AI-driven insights — democratizing capabilities traditionally accessible only to large enterprises. On the AI side, UpRock.ai serves as our insight engine for the AI-native web, delivering AI-optimized sitemaps, real-device verification swarms, MCP integrations, and Insight Stacks that transform prompts into dynamic, application-ready intelligence. Bridging infrastructure, distributed systems, and applied AI to build scalable, decentralized intelligence networks.
Co-founded one of Ankara's premium beauty and aesthetics salons — stepping beyond technology into physical operations, brand strategy, and customer experience management. Led operational setup, systems design, and growth strategy — strengthening business leadership, process optimization, and real-world operational execution. An entrepreneurial expansion that sharpened strategic thinking beyond the digital ecosystem.
Leading infrastructure operations for one of the world's largest advertising networks, serving 1.1+ billion daily impressions. Responsible for scalable AWS architecture, high-throughput database systems, infrastructure automation with Ansible, real-time observability using Prometheus, and performance tuning and reliability. Ensuring high availability, performance optimization, and operational resilience at massive scale.
Drove data-informed decision-making for Avast Mobile Browser, focusing on A/B testing strategy and experimentation frameworks, KPI modeling and revenue analytics, conversion optimization, and GDPR consent tracking and compliance analytics. Partnered with product teams to translate data into growth and product optimization initiatives.
Designed and maintained AWS-based cloud infrastructure supporting a microservices architecture. Led automated CI/CD deployments, high-availability database solutions, scalable backend infrastructure, and performance and reliability improvements. Tenta was later acquired by Avast.
Managed IT infrastructure across humanitarian operations in a high-pressure environment. Oversaw Active Directory and identity management, Cisco firewall administration, cross-border infrastructure support, and emergency ICT policy implementation. Ensured operational continuity and secure communications under crisis conditions.
Founded and operated a hosting company serving 400+ customers, providing Linux & Windows hosting, dedicated server management, and IT support services. Built infrastructure, managed customer operations, and delivered scalable hosting solutions.
Managed internal IT infrastructure for a leading law firm, ensuring secure and reliable day-to-day operations. Oversaw Active Directory administration, Microsoft Exchange email server management, infrastructure monitoring, and end-user technical support. Maintained high availability of core systems supporting legal operations and secure client communications.
Designing scalable, observable, and cost-efficient cloud-native systems.
Building monitoring stacks that catch issues before users do.
From bare metal to hybrid cloud — architecting systems that don't go down.
The rare DevOps engineer who understands business metrics and impact.
Open to collaboration, consulting, and ambitious projects.
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